900 North Michigan Shops

Digital Art Installation

  • Float4 developed content for a real-time digital art installation embedded in the ceiling of 900 North Michigan Shops.

    Powered by Realmotion, the 190-foot long media feature, divided into ten sections, reveals dynamic and evocative content. Data storytelling is the star of the digital art installation. Float4 developed generative content for the canvas; from lifelike flocks of birds that never fly the same way twice, to bristling trees that grow brighter with daylight.

    The ultra-high definition canvas, which is visible from all seven floors of the atrium, can be used as an innovative marketing tool. Thanks to a configurable solution, it can showcase branded content and local works of art.

  • 900 North Michigan Shops


  • 900 North Michigan Shops


  • 900 North Michigan Shops


  • 900 North Michigan Shops


  • 900 North Michigan Shops