Float4 was commissioned by DCL to create and program the Guitar Show’s content, while DCL managed the project’s direction, engineering, and installation.
The Seminole Hard Rock Hotel & Casino’s façade is both a dynamic sculpture and a media system. Lined with 16,800 LED V-Sticks from SACO Technologies, the building transforms into a monumental stage for nightly music-driven light shows. Six high-powered lasers reach nearly 20,000 feet into the sky, evoking the guitar’s strings in a dramatic visual performance.
Each show features original content designed by Float4. In close collaboration with DCL, we choreographed light, color, and movement to bring rhythm and emotion to the structure—turning architecture into a living performance.
