This project was managed, directed, engineered, and installed by DCL, who also commissioned Float4 to design and program the Guitar Show.
The façade of the Seminole Hard Rock Hotel & Casino is both a media system and a dynamic sculpture. Its surface is lined with 16,800 LED video fixtures (V-Sticks), transforming the building into a monumental stage for nightly musical showcases. Six high-powered lasers stretch nearly 20,000 feet into the sky, evoking the strings of a guitar neck.
Each show is driven by a content sequence created by the Float4 team. Working closely with SACO Technologies, who supplied the V-Sticks, we choreographed the light and color to bring rhythm, movement, and emotion to the structure—turning architecture into performance.
