The Carousel @ Bloomingdale's
Digital Retail Display
The Carousel @ Bloomingdale's is a store-within-a-store, featuring two 35’-wide video walls that deliver thematic content, designed by Float4.
Hoping to highlight the transformative element of their digital shop, Bloomingdale’s wanted a retail environment that connected shoppers to the products that surrounded them. The various products were thematic and meticulously curated by designated Bloomingdale's ambassadors.
Float4 handled the program strategy, coordination, and infrastructure design for The Carousel. Working with the team at Bloomingdale's, featured and seasonal items were turned into capsules for the video walls. Float4 designed animated compositions that mixed live-action footage with real-time graphics.
LG Electronics provided the 10’ high by 35’ wide video wall, which consists of 35 ultra-thin 55 inch LG displays in a 7x5 configuration.