Nestlé's Arlington Headquarters

Interactive Branding

  • Nestlé's new headquarters uses customized digital visuals to communicate the company's culture, and interactive content to drive brand engagement with both staff and visitors.

    Architecture firm Gensler brought Float4 in to develop content for the lobby's LED ribbons and LCD screens on each floor of the new office.

    Float4 therefore produced visual experiences for seven video walls, which react in real-time as people pass by or motion toward the displays. On each video wall, a 5’ by 1’ LCD panel greets employees and guests near the elevators and features a 24/7 rotation of motion reactive Nestlé-inspired content.

    Realmotion™ servers are used to make each video wall interactive, with motion detection cameras and a laser system that recognizes hand movements close to the displays. Participants can influence the movement, color, and other aspects of live, on-screen content. Audience interaction near the elevators also generates color palettes and graphics in real-time to display on the LED ribbons in the lobby.

  • Nestlé's Arlington Headquarters

  • Nestlé's Arlington Headquarters

  • Nestlé's Arlington Headquarters

  • Nestlé's Arlington Headquarters